It’s as easy as that – no wonder people enjoy video content. Videos are a trending content type because of a fundamentally human element that makes them much more relatable. 99% of our customers come through our inbound content, and have for eight years now, so we know that it works.
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Learn how to plan and script your best video via Click To Tweetįor us, that primary format will never change (you’re reading a blog right now!). And 59% of executives would rather watch video than read text. 1/3 of all online activity is spent watching video. So when it comes to the inbound marketing process, the written word is #1. Don’t forget that 47% of buyers read 3-5 blogs before interacting with a sales rep. In fact, written content is needed more than ever, with 85% of Facebook videos watched on mute and the captions read. This is not (at all) to say written content is falling out of favor. Even if text is broken up by spaces and cool pictures, our consumers want a different way to digest information. Words are great and all, but in written form they can be a little overwhelming at times. Let’s be honest – if you’re ignoring video, you’re missing out. 59% of executives would rather watch video than read text (Forbes).1/3 of all online activity is spent watching video.Real estate listings that include a video receive 403% more inquiries than those without.96% of B2B organizations use video in their marketing campaigns, and 73% of those organizations report positive results to their ROI (ReelSEO).After watching a video, 64% of users are more likely to buy a product online (ComScore).46% of users take some sort of action after viewing a video ad (Online Publishers Association).Well, you might ask… But does this mean video content is being consumed by our audience? ( Insivia)Īnd: 147 million Americans watch video on the internet, according to Nielsen. television networks have created in 30 years.
More video content is uploaded in 30 days than the major U.S. Here’s a crazy statistic about the state of video: